You lot can't cull your family, they say. Actually, with MINI yous can. Every bit of today citizens of Berlin, visitors to the German capital and Facebook users worldwide can make their choice when MINI presents the MINI family on Berlin'south Kurfürstendamm boulevard equally part of the guerilla campaign "It's personal". Participants are invited to enter the on-site MINI Photo Box, clamp on a pair of vibrantly coloured headphones and select their favourite model from the MINI family with color-matched exterior mirrors.

There are four colours and 4 models to cull from: the MINI Hatch, MINI Convertible, MINI Clubman and MINI Countryman. Side by side, participants appear in real time on a 104-square-metre video screen together with their photo and personalised MINI model. The MINI campaign was ready up overnight from fifteen to 16 May and continues until 29 May 2011 at the intersection of Kurfürstendamm and Joachimstaler Straße. It is being run in parallel as an international campaign at http://world wide web.facebook.com/MINI.

mini its personal 05 655x436 "With our 'Information technology'southward personal' campaign, MINI fans interact individually and authentically in an urban surroundings," says Julia Hartmann, MINI Brand Management. "Through the personal configuration of the model, along with their choice of colours, we encourage them to express their personality – in front of friends and a global audition." This unconventional marketing campaign is set to accomplish more than than two 1000000 people on location and over 1.8 million MINI Facebook fans. Dean and Dan Caten, creator of the fashion characterization DSQUARED2, are too taking role in the campaign. They will nowadays this year's Life Ball MINI in Vienna on Saturday.

Facebook users can utilise to participate online at http://www.facebook.com/MINI or direct at: http://apps.facebook.com/miniphotobox past taking a photo with their webcam, selecting their model from the MINI family and uploading information technology. They likewise appear on the video screen in Berlin. The images, in turn, are streamed live on the internet. Whether through Facebook or Photograph Box, all pictures will exist entered into a contest. For this purpose, visitors to the issue in Berlin will be given an ID number – along with their printed photograph – with which to register on Facebook. The winner will exist announced in June 2011 and can enjoy his or her specially selected, favourite MINI model "for real" – complete with colourful exterior mirrors.

[Source: MINI ]